
How To Create Killer Facebook Ads For Your Small Business
STOP boosting posts and wasting your money
- Ideal for small business owners, marketers & agency owners
- Consistently generate high quality leads for your B2C service-based business
- Get more customers and a positive ROI on your Facebook Ads


To survive and grow, your business needs new customers
- an inability to grow your business
- constantly chasing new leads
- an inability to achieve financial freedom and meet your goals
What You Will Get
Lifetime Access to 12 Classes
You can complete the entire course as quickly as you like, and keep coming back for refreshers for life! We recommend taking 3-6 weeks to consume all the material.
Tech Labs and Worksheets
You'll be given simple worksheets for each strategy class + also get practical, nitty gritty experience in Ads Manager in our tech labs. You don't have to be a pro - we'll make it easy and digestable.
Community Support
Have questions in between classes? Want to discuss ideas with others in the same shoes as you? You'll have access to a private Facebook group where can support you.



What's Included In the Course
The Fundamentals
Planning Your Lead Generation Strategy [60 mins]
Learn how to think about your funnel the right way, and understand the downside of not having a solid strategy
Tech Lab 01 – Setting Up Your Facebook Tech [60 mins]
Follow click-by-click on how to set up your Facebook Ads foundation, including Ads Manager, Business Manager and Pixel set up
All About Targeting
Targeting Techniques & Strategies That Work [60 mins]
We’ll help you understand who you should be targeting for maximum results
Tech Lab 02 – The ‘Ad Set Level’ in Facebook [75 mins]
Learn how to set up your Custom & Lookalike Audiences within Facebook, and choose the right placements for your ads
Creating Your Killer Ads
Writing Killer Ad Copy [60 mins]
Learn our 4-step process for writing ads and how to craft copy that gets results.
Make Killer Ad Creatives [60 mins]
Understand what images and videos grab attention and stop customers from scrolling past your ad
Tech Lab 03 – Easy Image & Video Hacks [60 mins]
A walkthrough of the tools we personally use to build our creatives
Tech Lab 04 – Master the ‘Ad Level’ in Facebook [60 mins]
Follow click-by-click to be aware of all the ad settings you should be using in Facebook Ads manager
All About Landing Pages
Landing Pages That Work [60 mins]
Learn how to craft an effective landing page – design, layout and copy hacks that convert
Tech Lab 05 – Leadpages Tutorial [60 mins]
How to add tracking pixels to your landing pages, trigger notifications, lead magnets and more
Measure & Optimize Campaign Like a Pro
Measure & Optimize Your Campaign Like a Pro [60 mins]
Learn how to track and follow up with leads to improve conversions, and optimize your campaigns
Tech Lab 06 – Build Automations & Set Up Reporting [60 mins]
Set up automations and your custom dashboard in Ads Manager
Why learn from us?
At Digitalina, we work with a range of clients across different industries such as education (primary, post-secondary and professional), automotive, health and wellness (e.g. weight loss, beauty, dental, chiropractic, neurofeedback), real estate and children’s sports.
We help our clients get:
- High Quality Leads
- New Customers
- Book More Revenue
- Low Cost Per Lead, and High ROI
And you can hear it from themselves, watch this video ->
Who Is This Program For?
You are someone who is:
- Tired of trying to figure out Facebook Ads themselves and not seeing results
- Willing to learn, put in the work and take action
- Frustrated by financial instability, lack of business growth and is ready to take it to the next level
You also meet this criteria:
- Business owner or freelancer
- You sell B2C services (note: this course is NOT relevant for physical products/eCommerce)
- Some examples of industries that are a good fit are below:







Meet Your Instructor
Alina Islam
A graduate from the Schulich School of Business in Toronto, Alina has since been working in marketing & advertising since 2010. She earned her stripes at global agencies Red Urban and Leo Burnett, working on brands such as Volkswagen, Kellogg’s, Bell Canada and ConAgra.
Later in 2017, she dove headfirst into the world of digital marketing at Outmatch Associates in Toronto, where she learned the ins and outs of digital marketing and led a team of over 15 people for multiple websites that received up to 10 million visitors per month.
Fast forward to present day, and her passion is helping owners of local businesses set up systems that help generate consistent leads and achieve growth.




Our Promise To You
NO FLUFF, 100% PRACTICAL


WE KEEP IT REAL
You cannot learn digital marketing, let alone Facebook marketing’ in one week, or buy a certificate to make you an expert.
You have to get in the weeds and execute.
We will be real with you about the work you’ll have to put in to get results for your biz.
A FUN, SUPPORTIVE COMMUNITY
This course is created specifically for small business owners and solopreneurs, and is created by a small business owner.
We will go at a comfortable pace, we’ll answer your questions in real time and you will be among like-minded people.
No boring lectures here, just a fun and engaging learning experience!
