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Learn how to run Facebook Ads effectively with our easy to follow course.
You can go through the classes at your own pace, but we recommend completing them within 3 or 4 weeks. Best of all, you can keep coming back for refreshers for life!
You'll be given simple worksheets for each strategy class + also get practical, nitty gritty experience in Ads Manager in our tech labs. You don't have to be a pro - we'll make it easy and digestable.
Have questions in between classes? Want to discuss ideas with others in the same shoes as you? You'll have access to a private Facebook group where can support you.
Learn how an eCommerce Facebook & Instagram Advertising funnel works, how to map it out for your business, and select which products to promote. Plus, learn about how to use the Facebook pixel, the most important campaign objectives and which one to use depending on your business stage and budget.
Follow click-by-click on how to set up your Facebook Ads foundation, including Ads Manager, Business Manager and Pixel set up.
Alina will give you an orientation of Ads Manager and help you set up your campaign architecture. Plus, she’ll answer any questions you have about your homework!
We’ll help you understand who you should be targeting for maximum results and how to utilize top targeting strategies for eCommerce.
Learn how to set up your targeting and retargeting ad sets using Interest-Based Audiences, Custom Audiences and Lookalike Audiences.
We’ll complete the ad set level setup step by step, including placements, budget, targeting and exclusions.
Learn the process for writing copy for eCommerce ads that gets results. Understand what images and videos grab attention and stop customers from scrolling past your ad
Follow along click-by-click to be aware of all the ad settings you should be using at the Ad Level in Facebook Ads Manager
Learn how to fix your ads when they stop working. We’ll teach you how to track, monitor and optimize your campaigns to get a higher return on ad spend. Plus, set up your custom reporting dashboard with Alina.
Learn how to set up Catalogue Sales campaigns and leverage email marketing, reviews and other nodes of the eCommerce system to impact your sales
At Digitalina, we work with a range of clients across different industries such as education (primary, post-secondary and professional), automotive, health and wellness (e.g. weight loss, beauty, dental, chiropractic, neurofeedback), real estate and children’s sports.
And you can hear it from themselves, watch this video ->
A graduate from the Schulich School of Business in Toronto, Alina has since been working in marketing & advertising since 2010. She earned her stripes at global agencies Red Urban and Leo Burnett, working on brands such as Volkswagen, Kellogg’s, Bell Canada and ConAgra.
Later in 2017, she dove headfirst into the world of digital marketing at Outmatch Associates in Toronto, where she learned the ins and outs of digital marketing and led a team of over 15 people for multiple websites that received up to 10 million visitors per month.
Fast forward to present day, and her passion is helping owners of local businesses set up systems that help generate consistent leads and achieve growth.
You cannot learn digital marketing, let alone Facebook marketing’ in one week, or buy a certificate to make you an expert.
You have to get in the weeds and execute.
We will be real with you about the work you’ll have to put in to get results for your biz.
This course is created specifically for small business owners and solopreneurs, and is created by a small business owner.
We will go at a comfortable pace, we’ll answer your questions in real time and you will be among like-minded people.
No boring lectures here, just a fun and engaging learning experience!
