
How To Create Killer Facebook Ads For Your eCommerce Business
You've got a great product...but you can't seem to get the sales you want
- operating without a strategy
- randomly running ads without a funnel in place
- unsure of what metrics to look for and how to optimize their budget and their campaigns


Turn your Facebook & Instagram ads into a GOLDMINE for your eCommerce biz
Learn how to run Facebook Ads effectively with our easy to follow course.
- Ideal for business owners, marketers & agency owners
- Get more first-time customers, increase revenue from existing customers and achieve positive ROI on your Facebook Ads
- Use data to consistently generate high sales in all seasons
What You Will Get
Lifetime Access to All Classes
You can go through the classes at your own pace, but we recommend completing them within 3 or 4 weeks. Best of all, you can keep coming back for refreshers for life!
Tech Labs and Worksheets
You'll be given simple worksheets for each strategy class + also get practical, nitty gritty experience in Ads Manager in our tech labs. You don't have to be a pro - we'll make it easy and digestable.
Community Support
Have questions in between classes? Want to discuss ideas with others in the same shoes as you? You'll have access to a private Facebook group where can support you.



What's Included In the Course
The Fundamentals
Mapping Out Your Funnel & Planning Your eCommerce Campaigns Strategy [60 mins]
Learn how an eCommerce Facebook & Instagram Advertising funnel works, how to map it out for your business, and select which products to promote. Plus, learn about how to use the Facebook pixel, the most important campaign objectives and which one to use depending on your business stage and budget.
Homework – Setting Up Your Facebook Tech [45 mins]
Follow click-by-click on how to set up your Facebook Ads foundation, including Ads Manager, Business Manager and Pixel set up.
Tech Lab – Ads Manager Orientation & Campaign Setup [60 mins]
Alina will give you an orientation of Ads Manager and help you set up your campaign architecture. Plus, she’ll answer any questions you have about your homework!
All About Targeting
Targeting and Re-targeting Techniques & Strategies That Work [60 mins]
We’ll help you understand who you should be targeting for maximum results and how to utilize top targeting strategies for eCommerce.
Tech Lab – The ‘Ad Set Level’ in Facebook [75 mins]
Learn how to set up your targeting and retargeting ad sets using Interest-Based Audiences, Custom Audiences and Lookalike Audiences.
We’ll complete the ad set level setup step by step, including placements, budget, targeting and exclusions.
Creating Your Killer Ads
Writing Killer Ad Copy & Making Killer Ad Creatives [30 mins]
Learn the process for writing copy for eCommerce ads that gets results. Understand what images and videos grab attention and stop customers from scrolling past your ad
Tech Lab – Master the ‘Ad Level’ in Facebook [60 mins]
Follow along click-by-click to be aware of all the ad settings you should be using at the Ad Level in Facebook Ads Manager
Measure & Optimize Your Campaign Like a Pro
Measure & Optimize Your Campaign [60 mins]
Learn how to fix your ads when they stop working. We’ll teach you how to track, monitor and optimize your campaigns to get a higher return on ad spend. Plus, set up your custom reporting dashboard with Alina.
Bonus Class – Catalog Sales Campaigns + eCommerce ecosystems
Learn how to set up Catalogue Sales campaigns and leverage email marketing, reviews and other nodes of the eCommerce system to impact your sales
Why learn from us?
At Digitalina, we work with a range of clients across different industries such as education (primary, post-secondary and professional), automotive, health and wellness (e.g. weight loss, beauty, dental, chiropractic, neurofeedback), real estate and children’s sports.
We help our clients get:
- High Quality Leads
- New Customers
- Book More Revenue
- Low Cost Per Lead, and High ROI
And you can hear it from themselves, watch this video ->
Who Is This Program For?
You are someone who is:
- Tired of trying to figure out Facebook Ads themselves and not seeing results
- Willing to learn, put in the work and take action
- Frustrated by financial instability, lack of business growth and is ready to take it to the next level
You also meet this criteria:
- Business owner or freelancer
- You sell eCommerce products (note: this course is NOT relevant for service based business)
- Some examples of industries that are a good fit are below:







Course Pricing
$299
- 4 Strategy Classes
- 4 Tech Labs
- Bonus Advanced content
- Lifetime access to these 8 classes
- Free Worksheets & Templates
Meet Your Instructor
Alina Islam
A graduate from the Schulich School of Business in Toronto, Alina has since been working in marketing & advertising since 2010. She earned her stripes at global agencies Red Urban and Leo Burnett, working on brands such as Volkswagen, Kellogg’s, Bell Canada and ConAgra.
Later in 2017, she dove headfirst into the world of digital marketing at Outmatch Associates in Toronto, where she learned the ins and outs of digital marketing and led a team of over 15 people for multiple websites that received up to 10 million visitors per month.
Fast forward to present day, and her passion is helping owners of local businesses set up systems that help generate consistent leads and achieve growth.




Our Promise To You
NO FLUFF, 100% PRACTICAL


WE KEEP IT REAL
You cannot learn digital marketing, let alone Facebook marketing’ in one week, or buy a certificate to make you an expert.
You have to get in the weeds and execute.
We will be real with you about the work you’ll have to put in to get results for your biz.
A FUN, SUPPORTIVE COMMUNITY
This course is created specifically for small business owners and solopreneurs, and is created by a small business owner.
We will go at a comfortable pace, we’ll answer your questions in real time and you will be among like-minded people.
No boring lectures here, just a fun and engaging learning experience!
