How To Create Killer Facebook Ads For Your eCommerce Business

The only course you will need to start getting sales using Facebook & Instagram ads, regardless of your level of skill or experience.

You've got a great product...but you can't seem to get the sales you want

The competition for eCommerce is intense, and the reason so many fail is because they are:

Turn your Facebook & Instagram ads into a GOLDMINE for your eCommerce biz

Learn how to run Facebook Ads effectively with our easy to follow course.

What You Will Get

Lifetime Access to All Classes

You can go through the classes at your own pace, but we recommend completing them within 3 or 4 weeks. Best of all, you can keep coming back for refreshers for life!

Tech Labs and Worksheets

You'll be given simple worksheets for each strategy class + also get practical, nitty gritty experience in Ads Manager in our tech labs. You don't have to be a pro - we'll make it easy and digestable.

Community Support

Have questions in between classes? Want to discuss ideas with others in the same shoes as you? You'll have access to a private Facebook group where can support you.

What's Included In the Course

We’ve designed this course carefully to be the only one you will need to go from scratch to launching your first ad campaign in just 8 classes. You can complete the course at your own pace, but we recommend covering it within 3 or 4 weeks. You will have access to course material for a minimum of 1 year.

The Fundamentals

Mapping Out Your Funnel & Planning Your eCommerce Campaigns Strategy [60 mins]

Learn how an eCommerce Facebook & Instagram Advertising funnel works, how to map it out for your business, and select which products to promote. Plus, learn about how to use the Facebook pixel, the most important campaign objectives and which one to use depending on your business stage and budget. 

Homework – Setting Up Your Facebook Tech [45 mins]

Follow click-by-click on how to set up your Facebook Ads foundation, including Ads Manager, Business Manager and Pixel set up.  

Tech Lab  – Ads Manager Orientation & Campaign Setup [60 mins]

Alina will give you an orientation of Ads Manager and help you set up your campaign architecture. Plus, she’ll answer any questions you have about your homework!

All About Targeting

Targeting and Re-targeting Techniques & Strategies That Work [60 mins]

We’ll help you understand who you should be targeting for maximum results and how to utilize top targeting strategies for eCommerce.

Tech Lab – The ‘Ad Set Level’ in Facebook [75 mins]

Learn how to set up your targeting and retargeting ad sets using Interest-Based Audiences, Custom Audiences and Lookalike Audiences.

We’ll complete the ad set level setup step by step, including placements, budget, targeting and exclusions. 

Creating Your Killer Ads

Writing Killer Ad Copy & Making Killer Ad Creatives [30 mins]

Learn the process for writing copy for eCommerce ads that gets results. Understand what images and videos grab attention and stop customers from scrolling past your ad

Tech Lab  – Master the ‘Ad Level’ in Facebook [60 mins]

Follow along click-by-click to be aware of all the ad settings you should be using at the Ad Level in Facebook Ads Manager

Measure & Optimize Your Campaign Like a Pro

Measure & Optimize Your Campaign [60 mins]

Learn how to fix your ads when they stop working. We’ll teach you how to track, monitor and optimize your campaigns to get a higher return on ad spend. Plus, set up your custom reporting dashboard with Alina. 

Bonus Class – Catalog Sales Campaigns + eCommerce ecosystems

Learn how to set up Catalogue Sales campaigns and leverage email marketing, reviews and other nodes of the eCommerce system to impact your sales

Why learn from us?

At Digitalina, we work with a range of clients across different industries such as education (primary, post-secondary and professional), automotive, health and wellness (e.g. weight loss, beauty, dental, chiropractic, neurofeedback), real estate and children’s sports.

We help our clients get:

And you can hear it from themselves, watch this video ->

Play Video

Who Is This Program For?

We’ve designed this course carefully to be the only one you will need to go from scratch to launching your first ad campaign. (psst – it’s an in-depth version of our training program we use for our new employees, when they come to us with no experience on Facebook Ads)

You are someone who is:

  • Tired of trying to figure out Facebook Ads themselves and not seeing results
  • Willing to learn, put in the work and take action
  • Frustrated by financial instability, lack of business growth and is ready to take it to the next level

You also meet this criteria:

  • Business owner or freelancer
  • You sell eCommerce products (note: this course is NOT relevant for service based business)
  • Some examples of industries that are a good fit are below:

Course Pricing


Meet Your Instructor

Alina Islam

A graduate from the Schulich School of Business in Toronto, Alina has since been working in marketing & advertising since 2010. She earned her stripes at global agencies Red Urban and Leo Burnett, working on brands such as Volkswagen, Kellogg’s, Bell Canada and ConAgra.

Later in 2017, she dove headfirst into the world of digital marketing at Outmatch Associates in Toronto, where she learned the ins and outs of digital marketing and led a team of over 15 people for multiple websites that received up to 10 million visitors per month.

Fast forward to present day, and her passion is helping owners of local businesses set up systems that help generate consistent leads and achieve growth.

Our Promise To You


Unlike most other courses, we don’t stop at strategy. We show you exactly what and where you need to click in Facebook Ads manager. We’ll give you all the tools, recordings and checklists so you never get lost.


You cannot learn digital marketing, let alone Facebook marketing’ in one week, or buy a certificate to make you an expert.

You have to get in the weeds and execute.

We will be real with you about the work you’ll have to put in to get results for your biz.


This course is created specifically for small business owners and solopreneurs, and is created by a small business owner.

We will go at a comfortable pace, we’ll answer your questions in real time and you will be among like-minded people.

No boring lectures here, just a fun and engaging learning experience!

Interested in the workshop?

Interested in the workshop?